How Is Video-First Marketing Becoming The Key To Establish A Brand?
Marketing strategies are evolving so rapidly nowadays that marketers make a complete thoughtful plan beforehand to keep ahead in this cutthroat competition. In this competitive digital age, brands thus need to adapt their marketing strategies to stand out in the crowded online environment. Be it Google ads or Instagram reels with professional videography, digital marketing experts have to think ahead of time to catch the tune of the upcoming craze.
Video content has become a popular content format and its reach continues to expand. Even podcasters and radio shows are transitioning to video platforms like YouTube, streaming services, and other social media platforms to connect with new audiences and broaden their content reach. If you’re primarily focused on audio-only content, now is the ideal time to explore the vast potential of a video-first approach in the way of digital brand building. By combining strategic audio and visual elements, you can enhance your content’s engagement and reach a wider, potential audience, boosting ROI and customer engagement.
Building Brands With Video-First Marketing
Yukti Digital has a prolific and adept team of digital marketing professionals who know the tried and tested methods of making video-first content in marketing campaigns. By joining us, brands can capture attention, convey messages effectively, and foster stronger customer relationships. Our professional video-making is an essential component of our successful digital brand-building strategies, driving engagement, increasing conversions, and ultimately contributing to long-term business growth.
We have hands-on experience in creating a strong video presence for brands that shape their identity and strengthen their portfolio. Our expertise in video-first digital brand building helps businesses craft authentic, engaging, and visually appealing content that resonates with their target audience.
Today, we’ll explore why the video-first approach is becoming a game changer in branding and how we can help your brand crack this evolving marketing strategy.
Understanding Video-First Marketing & Its Rise
The surge in demand for video content is not by chance; it’s a direct response to how consumers prefer to consume information on the internet. According to recent studies by Personifycorp, video content is projected to account for 82% of all consumer internet traffic by 2025. The data shows that video advertisements get 12 times more shares than traditional image-based ads and 88% of marketers think that using video has increased their brand’s ROI. Audiences are increasingly favoring a video-first approach in place of simple video posting because it’s easy to digest, more engaging, and can convey a brand’s message more effectively.
So, what is the difference? What is Video-First Marketing?
Video-first marketing is a strategy that prioritizes highly planned and strategic video content on all potential forms of media. Let’s see the difference:
- It goes beyond simply creating videos. It requires a strategic approach that tailors content to specific audience segments.
- By developing a deep understanding of a product and creating a series of videos for different types of audiences or customers, brands can ensure that every user finds relevant and valuable content. It is more targeted.
- This thoughtful process involves carefully planning and publishing videos that bring hyper-personalization, instead of just mass distribution.
- To maximize reach and engagement, video-first marketing leverages various channels, continuously analyzing performance metrics. This helps refine brand content, build long-term relationships with their audience and deliver exceptional experiences.
Our professional videography experts ensure that your messages are clear, concise, and impactful. We help brands focus on professional delivery, high-quality content, and an authentic storytelling approach to increase brand awareness, customer loyalty, and conversions.
Why And How – Video Marketing Important For Your Brand
1. Video Boosts Engagement And Retention
Amazingly, 76% of marketers claim that using video has increased sales and revenue, while 97% think it has improved consumer understanding of their products and/or services. (Source: https://personifycorp.com/yukti-admin/video-marketing-in-2024-trends-and-statistics-you-cant-afford-to-ignore/)
Video composes more engaging information than simple text or images. Whether it’s a product demonstration, customer testimonial, or behind-the-scenes footage, videos can capture attention more effectively and keep viewers hooked. Research shows that consumers are likely to retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text.
By utilizing professional videography, brands can create visually compelling content that tells their product’s, service’s, brand’s or vision’s story and drives home the brand’s core message. When executed correctly, video-first marketing not only boosts engagement but also improves retention rate, helping companies stay top-of-mind of their target audience.
2. Enhanced SEO And Online Visibility
Video is also a powerful tool for improving your search engine optimization (SEO) efforts. Search engines like Google prioritize websites with video content because they view it as valuable, relevant, and engaging to users. Embedding videos on your website can increase time spent on a page, which signals to search engines that your content is worth ranking higher.
Furthermore, videos hosted on platforms like YouTube (the second largest search engine in the world) can lead to significant traffic to your website. With video-first digital marketing, your business can enhance its online presence and drive organic traffic through engaging video content that ranks well on search engine results pages (SERPs).
3. Building Authentic Connections And Trust
Google reports that videos have a 50% higher chance of appearing on the first page of search engine results. This makes video SEO more and more significant these days.
Authenticity is everything and in the era of online marketing, it becomes really difficult. People are skeptical of what they have been feeding on. As a responsible brand, you have to make sure your video presentation is truthful and personalized.
What can be done?
Brands should humanize their brand, share real stories, and build trust with their audience. And at Yukti Digital, we help you do that. Whether it’s through live streaming, customer testimonials, or storytelling, our video-first marketing offers the unique opportunity to forge genuine connections, cultivating long-term relationships with customers, leading to higher retention rates and brand loyalty.
4. Video-First Approach Is The Key To Drive Sales
40% of consumers are more inclined to make purchases from brand websites with video content.
To improve the customer journey and boost conversions, include a range of video content on your brand’s website, such as product displays, customer testimonials, and behind-the-scenes tours. One low-cost strategy to build up video content and establish your brand as the industry leader in your digital space is to support user-generated content.
5. Re-Remind Them Of The Golden Moments Of Your Brand
The vast quantity of repurposing video-making opportunities comes with prioritizing potential videos in your content strategy.
Teaser videos, TikToks, and Instagram Reels can be created by cutting longer video content—like YouTube videos, livestreams, and video podcasts and can be made into shorter ones. These once-highly shared and viewed videos can be used again for podcast episodes, blog pieces, and graphics on various platforms – but with a twist.
Don’t forget to make them look new and fresh.
Also, keep in mind that audio-only information is still available in your archives. You can also pair them with brand appropriate video content to publish them. Utilize data analytics to develop targeted and segmented video campaigns that appeal to various audience segments, increasing engagement, relevance, and loyalty.
6. Video-First In Email Marketing
No, it’s nothing new, and many successful brands out there have been leveraging its benefits.
Email marketing is still one of the most effective tools for digital marketing. It has been observed that adding meaningful video to emails can increase click-through rates by a whopping 300%. (Source: https://www.everpost.com/yukti-admin/email-marketing-with-videos-increase-ctr/)
Contact our SEO content experts and professional video creators for email marketing videography and call it a strike in no time!
Embrace The Future Of Digital Brand Building With Yukti Digital
Reaching your audiences where they are and using their preferred channels has always been the responsibility of marketers. And since video has become the dominant media in this arena, we know how to leverage a video-first approach as a key to establishing your brand.
From increasing engagement and improving SEO content to building trust and forging authentic connections, our video-first marketing has a proven track record of helping the business succeed in the video-first era.
If you’re ready to take your brand to the next level, contact us today and let’s create a unique marketing strategy that will drive real results.
